HOTS/Ski & Ride For a Cure has two fundraising and competitive venues for skiers and boarders:
1. Hope On The Slopes (HOTS) fundraising events are held at mountain resorts and ski areas nationwide. Individuals and teams raise funds through various fundraising activities leading up to the day or weekend of the HOTS event. On the mountain, participants compete for vertical feet skied/boarded and enjoy various fun activities.
2. Ski & Ride For A Cure (SkiRide) is a season long vertical challenge event where participants use a vertical tracking App on their IPhone or Android (SkiTrack) to keep track of vertical feet skied/boarded. Participants register and make a donation, ski or board as many days during the season, at any area covered by the SkiTrack app. At the end of the season prizes are awarded for most cumulative vertical feet skied.
HOTS and SkiRide events allow skiers, boarders, resorts and ski areas, industry manufacturers and distributors, and organizations and groups to become more involved with this great cause.
Hope on the Slopes began over ten years ago, 2003, when founder Dave Ludwig of Tacoma, Washington conceived an idea to raise money for charity at White Pass Ski Area in Washington. In 2014 there were 10 events nationwide. HOTS has raised over three million dollars in charitable gifts to help save lives and benefit people suffering from cancer. Nationwide we have four events held in Washington State (Stevens Pass, Crystal Mountain, Mt. Spokane and White Pass), one in Colorado (Breckenridge), one in Oregon (Mt. Hood Ski Bowl), one in Massachusetts (Wachusett Mountain Ski Resort), one in New York (Greek Peak), and one in Alaska (EagleCrest).
HOTS is a fun, family-friendly event with a competitive component. Individuals of all ages and skill levels are welcome to participate. Individuals and teams of up to 15 participants compete for top fundraising and most vertical feet awards. HOTS combines fun and enjoyment on the slopes with the passion we all have to help find a cure for cancer.
Volunteer participants enjoy the competition for vertical and fundraising. Participants spread the word about HOTS through their fundraising efforts, their kickoff events, and throughout their network of friends and acquaintances. Our role in supporting volunteers is to help them market HOTS to their network of relationships. We provide a single point of contact for volunteers. We provide collateral material for their fundraising efforts, such as flyers, posters, banners, as well as social media content. Volunteers can creatively work with local restaurants, car dealers, ski and board shops, ski swaps and shows. Our role is to support their efforts.
Currently, Stevens Pass, WA is the crown jewel of Hope on the Slopes, having raised approximately $90,000 dollars with 650 participants this past March 2014. They have set the bar high for all HOTS events. For resorts and ski areas, Marketing directors and general managers of ski areas and resorts have existing clientele, business partners, and relationships with local business and institutions, and the media. Communication to these groups through social media, website, emails, and personal conversations can build excitement for Hope on the Slopes. Our role at HOTS is to also provide one point of contact for all resorts, develop a local promotional program for each HOTS event, such as Warren Miller, local ski shows and swaps, local ski and board shops, colleges and universities, fraternities and sororities, major employers, etc. We create the fundraising website, provide a HOTS representative for the day of the event, develop personalized collateral material, and work with volunteers as they become identified. Several years ago a Marketing Director at a HOTS resort once mentioned that, Hope on the Slopes, was the easiest event they put on all year.
Hope on the Slopes may be a one day event or a 24-hour event. Resorts with night operations may consider the unique aspects of hosting a 24-hour HOTS. Either way, HOTS is an event that the ski/board and soon-to-be biking industry and volunteers can make a huge difference, while doing what they love to do.
Hope on the Slopes is a fantastic fundraising event in which to participate. Ski clubs, Bike clubs, high school and college clubs and organizations, corporations, ski, board and bike retailers. Industry manufacturers and distributors can all participate and find great value in dedicating some of your time while skiing and boarding for such a worthy cause.