About Hope On The Slopes
Hope on the Slopes (HOTS) is a cancer fundraising event held at ski areas around the country. Proceeds benefit the American Cancer Society (ACS), and support their mission to eliminate cancer as a major health problem through prevention, saving lives, and diminishing suffering from cancer through research, education, advocacy and service.
Ski & Ride For A Cure, a 501(c)3 non-profit corporation, has partnered with the American Cancer Society to manage events and collect donations to support programs and services. HOTS events allow skiers, boarders, (in 2015 we will be adding Trail Biking to our events) resorts and ski areas, industry manufacturers and distributors, and organizations and groups to become more involved with this great cause.
Hope on the Slopes began over ten years ago, 2003, when founder Dave Ludwig of Tacoma, Washington conceived an idea to raise money for charity at White Pass Ski Area in Washington. In 2012 there were 16 events nationwide. HOTS has raised over million in charitable gifts to help save lives and benefit people suffering from cancer. In the West there are four events held in Washington State - Stevens Pass, Crystal Mountain, Mt. Spokane and White Pass, one in Colorado State - Breckenridge, one in Oregon at Mt. Hood Ski Bowl, one in Massachusetts at Wachusett Mountain Ski Resort, one in New York at Greek Peak, and one in Alaska at Eagle Crest.
HOTS is a fun, family-friendly event with a competitive component. Individuals of all ages and skill levels are welcome to participate. Individuals and teams of up to 15 participants compete for top fundraising and most vertical feet awards. HOTS combines fun and enjoyment on the slopes with the passion to help find a cure for cancer.
Currently, Stevens Pass, WA is the crown jewel of Hope on the Slopes, having raised over $190,000 dollars in March 2012. But they just have a couple of years’ experience on the other resorts that have joined HOTS. While participants are competitive, once marketing directors and general managers of ski areas and resorts understand Hope on the Slopes and integrate it into their resort calendar of events, wonderful things can happen. In a conversation with Chris Rudolph, the Marketing Director at Stevens Pass, WA, he once mentioned that, Hope on the Slopes, was the easiest event they put on all year. Since the inception of event, one of the main goals has been to have HOTS volunteer driven, so as to not burden the ski area with supporting the event with staff and resources. One of the goals of the conversion to the new non-profit is to allow for industry input in the growth and development of Hope on the Slopes, and to continue building upon the support processes for both resorts and volunteers.
Hope on the Slopes may be a one day event or a 24-hour event. Resorts with night operations may consider the unique aspects of hosting a 24-hour HOTS. Either way, HOTS is an event that the ski/board and soon-to-be biking industry and volunteers can make a huge difference, while doing what they love to do.
Hope on the Slopes is a fantastic fundraising event in which to participate. Ski clubs, Bike clubs, high school and college clubs and organizations, corporations, ski, board and bike retailers. Industry manufacturers and distributors can all participate and find great value in dedicating some of your time while skiing and boarding for such a worthy cause.